Search Engine Indexation and Ranking Reports
It is essential if you have a web presence for you to keep checking your visitor statistics on a regular basis so that you can determine where your visitors are coming from and what keywords they are using to find you.
You will probably have a good idea as to what keywords you would like to be found under when potential visitors perform searches in the top search engines. When developing your website we may have liaised with you over what these words and phrases may be so that we can incorporate them into the important elements that make up your website i.e. the page titles, the meta description, the h and p tags etc.
For clients in unique or very specialized industries it is often only small changes to their sites page titles, meta description and h1 tag that can result in them gaining significantly better rankings. Clients who deal in very popular industries that have millions upon millions of websites indexed by the search engines face a far harder challenge. In this case it is essential not only to get your page titles, meta tags and h tags correct, but also to compete against other sites by volume and popularity.
There are many criteria that determine where your site will appear in the search engines and it will differ from one search engine to another. A basic rule is to make sure that your site has clean code, content relevant to the keywords searched for, references to the keywords in text links and tags and also as many pages as you can manage to generate. The number of web-pages from your website indexed by a search engine as well as the number of inbound links from other sites indexed by that same search engine need to be as high as possible if you are going to compete on an equal footing.
It is always useful to revisit your keywords and analyse whether there are more appropriate keywords to use. We can check the frequency of searches performed on your keywords as well as determine whether these words should be modified for you. You must also be aware of who your competitors are so that you can analyse your own websites performance against theirs, specifically the number of pages the sites have indexed and the positions within the top search engines the sites are appearing for the various keywords and phrases.
It could be said that a successful website is one which meets with the owners’ aims and objectives. Success for a website cannot be measured if the aims and objectives have not been made clear from the outset of the project or at each stage of further search engine optimization (SEO) and marketing work.
Once you have identified your goals a strategy can be put into place to help you achieve them.