Top 3 tips for your e-commerce design
Getting any e-commerce site off the ground isn't easy,
but getting it off the ground with a poor design is even tougher.
Here are three of our top tips that will increase any e-commerce
site's chances of success:
1. Get a professional in. Every online business should really have a professionally designed website, although many small businesses do attempt to design for themselves. When it comes to an e-commerce site however, the technical side of your site is not only more complicated but even more crucial for your success. If your checkout design isn't simple and effective, you're going to lose money.
2. Consider your SEO from the design stage. Search engine optimisation is important to a retail site's success because it helps get you noticed in the place it matters most, namely the search engines. This is easier for some sites than others. For example, if your e-commerce North Wales Book-Keeping site specialises in on-selling book-keeping services in North Wales, you're likely to encounter a low rate of competition for the specific keyword ‘book-keeping services North Wales.' If you want to extend your reach however, you'll find competition tough for ‘book-keeping UK' or even the more generalised ‘book-keeping Wales'. Choose your level of competition wisely, and talk to your designer about SEO.
3. Keep your site up to date. A failing page on any website is annoying. A failing page on an e-commerce site can be fatal. E-commerce sites need to be checked daily for faults, but ideally faults should be prevented. Keeping up with your site's maintenance can ensure your customers never have reason to doubt the trustworthiness of your site.
The actual design of your site is only part of the creation issues you need to think about. Issues like web hosting and site updates will also have a huge impact on how your e-commerce site fares.
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