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Google PPC, Keywords & Organic SEO
There
are a lot of companies who are assigning a "bottomless pit" of a budget
into PPC in order to benefit from Googles 'trust' afterwards.
(sustained top positions with a vastly reduced spend)
PPC is more often than not a good way of getting business in shortly
after a website has been launched and in many cases it is viable for
businesses looking at driving more quality traffic into their website.
PPC should compliment organic seo, and not be the only source of traffic
to the site.
Companies we liase with more often than not do not know what keywords
and phrases they should be targeting. We assist them by giving them a
free analysis of what keywords will bring them a good ROI, which ones
are easier targeted than others and what the likely outcomes will be for
them. Its not a case of a 5 minute analysis like some SEO companies do
using Googles keyword tool - there is more logic and ROI focussed
research involved.
For highly competitve keywords, being on page 1 in Google is a necessity
for many online businesses. The difference however between #6 and #3 is
vast, and often jumping up a couple of places can result in double the
traffic to a site.
Whilst SEO companies cant ever promise results, good on page seo is
essential and improving your link popularity too, is perhaps even more
important. Apparently an expert at Google once said that you could get a
blank html document #1 in Google if the backlink quality was strong
enough! Being top 3 in Google is where companies need to be to really
understand what Organic SEO is all about!
If you would like DesignWeb to compile a report on the keywords and search phrases your company could be targeting please contact us.
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