Google PPC, Keywords & Organic SEO
are a lot of companies who are assigning a "bottomless pit" of a budget
into PPC in order to benefit from Googles 'trust' afterwards.
(sustained top positions with a vastly reduced spend)
PPC is more often than not a good way of getting business in shortly after a website has been launched and in many cases it is viable for businesses looking at driving more quality traffic into their website. PPC should compliment organic seo, and not be the only source of traffic to the site.
Companies we liase with more often than not do not know what keywords and phrases they should be targeting. We assist them by giving them a free analysis of what keywords will bring them a good ROI, which ones are easier targeted than others and what the likely outcomes will be for them. Its not a case of a 5 minute analysis like some SEO companies do using Googles keyword tool - there is more logic and ROI focussed research involved.
For highly competitve keywords, being on page 1 in Google is a necessity for many online businesses. The difference however between #6 and #3 is vast, and often jumping up a couple of places can result in double the traffic to a site.
Whilst SEO companies cant ever promise results, good on page seo is essential and improving your link popularity too, is perhaps even more important. Apparently an expert at Google once said that you could get a blank html document #1 in Google if the backlink quality was strong enough! Being top 3 in Google is where companies need to be to really understand what Organic SEO is all about!
If you would like DesignWeb to compile a report on the keywords and search phrases your company could be targeting please contact us.
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