Why look for local ISPs
As many people may already know, the actual design of a website is only part of the equation when it comes to the success of your site online. There are a number of extraneous factors that also have to be dealt with. The way in which you deal with them may have an effect on your web design, and will certainly have an impact on your site when it goes live. One of the most important of these factors is your choice of internet service provider.
When businesses look for an internet service provider (ISP), many will tend to concentrate on price, service provided, contract duration and, perhaps as an afterthought, where the service provider is based. The physical location of the servers is occasionally talked about, but it doesn't seem to come to the forefront of early discussions for many companies.
The location of your internet service provider does count. Hosting your internet services in North Wales is of little use if your operations are based in Sydney, and vice versa. An internet service provider needs to be within your reach, close enough for you to call if you experience glitches – as rare as these might be. Having an ISP in a different time zone could mean major losses when you lose customers by the hour.
Keeping your ISP local has other benefits as well. For example, having a Wales-based ISP can help your search engine optimisation (SEO) in Wales, with local listings being a little easier to achieve, further boosting your business. Certainly a UK based ISP can be an important factor in gaining rankings in UK search engines.
Web design does require a lot of your focus, but it's important to realise that outside factors in your web development also require attention. Smart planning means thinking beyond web design.
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