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Client: Inside Us™
(www.insideus.com)
Project Summary:
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Development of the website using previously designed visuals and a very clear marketing brief.
- Full content management with bespoke module for life coaches to edit their own personal details for promotional purposes.
- Existing customer (through related company Inside Out) for DesignWeb for the past 10 years.
- International customer base with head office based in New York.
As an international and global executive coaching firm, Inside Us™ approached DesignWeb to create a website that added the “international dimension” to their business and Internet presence. The company operates across North America, Europe, Latin America and Asia.
As an organisation who values long-term partnerships with their own clients, Inside Us had previously worked with DesignWeb over the past ten years through a related company called Inside Out. There was a very detailed marketing brief developed for the new website which included previously designed visuals, as Vivian Rigney, President, Inside Us™ explains:
“Using the existing visuals that we had created, we wanted our new website to have a number of specific functionalities to support our international client base. This included representing our coaches and where they were based in the world.”
DesignWeb took the visuals and incorporated them into the overall template for the website along with a full content management facility. A bespoke module was also developed to enable the coaches to edit personal details and add images as and when required.
To create the “international feel”, DesignWeb developed the “Coaches and Locations” section of the website to represent the various cities by using animated cityscapes which then display the current time for that particular location. These city images are then changed according to whether it is day-time or night-time and also included showing daylight saving hours.
Vivian Rigney, comments: “We have been very pleased with the overall creation of our website through Paul and his team. They were working to a very detailed marketing brief with visuals already created and yet managed to introduce some great aspects to the website including the time zones, cityscapes and the ability for our coaches to update the website. We look forward to developing our websites further with DesignWeb.”
DesignWeb continue to support Inside Us on a monthly support contract and there are plans in place to develop a website in Portuguese for a franchise based in Brazil.
Key contacts: Vivian Rigney (vivan.rigney@insideus.com) & melissa Hook (melissa.hook@insideus.com)
