With over twenty five years of experience in the technology industry, Pinacl Solutions, one of the UK’s leading Managed Service Providers, has evolved as an organisation to keep pace with new and emerging technologies.
Under the latest marketing strategy, Pinacl Solutions knew that the existing website and their Internet presence needed to be updated. As the website had not been changed since 2007, it was important to focus the key marketing messages on Managed Services and service delivery as a driver for securing future contracts. Pinacl Solutions had also just won a long term, multi-million managed services contract with the City of York and wanted to maximise on the publicity for this win.
Pinacl Solutions choose to work with DesignWeb who have excellent website design & development experience as well as a bespoke content management system and knowledge of search engine optimisation. As Mark Lowe, Sales and Marketing Director, Pinacl Solutions explains;
“We had a number of key requirements for the new website. In particular, we wanted to have the ability to update the latest news, events and case studies sections as and when required and this would be achievable via DesignWeb’s bespoke CMS software. With regards to the design the only stipulation was to keep the Pinacl Solutions logo the same!”
One of the case studies edited by the content management system
Being in the IT industry it was also important that we had a live support facility integrated into our website to offer our current clients instant assistance, whilst being available for prospective clients too. DesignWeb have been available at a moments notice throughout the websites development and have continued their support after the launch.
Working through the design options created a backdrop for Pinacl Solutions to showcase some of their key customers through the use of rotating images on the home page as well as new template design that can be used with other marketing materials and sales collateral. Another aspect of the website highlighted the longevity of Pinacl Solutions – in Key Milestones - and details both the company history and significant contract wins.
Mark Lowe comments:
“We are extremely pleased with the new look website and the launch date was planned to coincide with the publicity on the City of York project. This proved a complete success and we were able to add the media links to the website via the content management system keeping it totally up to date. We look forward to working with Paul and his team on further projects to expand the use of the website with our customers and prospects.”