Update WordPress Like NASA – Without Having A Huge Budget

Did you know that NASA use WordPress?

The National Aeronautic and Space Administration build many of their sites using WordPress.

And who can blame them?

WordPress powers over 28% of the Internet. Users love it because it’s fully customizable and you don’t need to be a space engineer to install it.

But all this comes with a price. Yes, it’s great that there are over 50,000 plugins, but more plugins means more updates.

Are you drowning in a sea of software updates?

Some plugins you installed a while ago might have been abandoned. That means they won’t be updated and they won’t be compatible with the latest version of WordPress.

Theme and plugins that aren’t compatible with the latest version of WordPress could break your site. This could mean lost data, lost revenue and lost customers.

Not only that, over 73% of WordPress sites are vulnerable to hackers.

So while you’re busy trying to grow traffic, market your business, look after customers, and pay your staff…

you have to worry about updating your site everyday and keeping it safe.

Arrgghhhh!!!!!

Relax. All you need is an experienced team to monitor your WordPress site everyday and update it when necessary; so you can focus 100% on taking your business to the next level.

That’s where a WordPress Monitoring Service comes in.

Imagine having a WordPress site that practically runs itself and makes your life easier

A WordPress Maintenance Service can help you:

  • Keep your data (and your customers details) safe by stopping hackers from infiltrating your site
  • Boost conversions by reducing your bounce rate
  • Protect your website from malware by scanning everyday for site vulnerabilities
  • Backup your website data and pages every month
  • Improve your SEO ranking by increasing your website’s speed and performance

Do you need to hire a full-time WordPress developer, then?

No. Unless you’re as big as NASA, you don’t need somebody working on your WordPress site full-time.

But you do need somebody you can trust to take care of recurring tasks, such as:

  • Uptime/Downtime
  • Visitors and analytics
  • Speed and performance
  • Security threats and vulnerabilities

Having a reliable team checking all of the above and reporting to you on regular basis doesn’t have to be expensive

Here at Design Web, we provide a comprehensive WordPress maintenance service for business owners who don’t have the time to poke through their sites looking for issues and potential problems.

If you want to know more about our WordPress Maintenance & Backup Services, either call us on 01745 508588, or email us: mail@designweb.co.uk

Our WordPress Maintenance page also explains how our service can save you time and money.

If you want to update your WordPress site by yourself, that’s fine too. I suggest doing regular checks to collect data and catch potential problems.

Then, it’s up to you whether to fix them by yourself or hire a WordPress developer to take care of them professionally.

Either way, I hope you enjoyed the article.

All the best,
Paul Lyons

Our Hosted Exchange service is becoming a popular service with clients. Here’s 4 reasons why you should switch today.

1. Mailbox size

At a massive 125GB per mailbox, it may just be the world’s biggest and the best Exchange mailbox.

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A premium email service that will save you time in collecting and responding to your business emails.

If you would like to upgrade to Hosted Exchange for your email accounts please call us today on 01745 508588 or email: mail@designweb.co.uk.

For further information on Hosted Exchange, please download our Hosted Exchange Brochure

Website security is not a new concept. It has been around for years, and many leading businesses have adopted it for long.

Ever since Google announced that it will consider HTTPS as a ranking signal, things have become all the more interesting.

Google and Website Security

For years, Google has been very particular about website security especially when it comes to collecting customer information including user logins and contact forms.

If your website is not secure, there’s nothing to worry about – All you need is an SSL certificate.

Designweb can upgrade your website from HTTP to HTTPS from as little as £80 per year. Contact us today to request an SSL on your website.

What is HTTPS?

HTTPS is short for Hypertext Transfer Protocol Secure. It makes your website secure when users are providing you any kind of information.

In the absence of HTTPS, the data sent between your user and your website could be monitored, intercepted or even altered by a third party.

So, if your page requires users to share critical information including credit card details or any other personal information, it’s essential to make it secure. In the presence of HTTPS, the data submitted by users is protected by way of encryption, authentication and data integrity.

Put simply, the information becomes “scrambled” into character strings by way of an SSL certificate. Only the computers that are receiving and sending the information can see this information. So even if others are able to access this information, they cannot read it because it’s scrambled.

Benefits of HTTPS

SEO Boost – With HTTPS becoming a ranking factor, it’s a no-brainer that, having an SSL certification will give your website an edge of the competition where SEO is concerned.

Enhanced Trust – When users see a warning that your website is “NOT SECURE”, it’s highly probable that they will bounce out of your website real fast. HTTPS makes your website secure and in turn, you become trustworthy.

Chrome Users – With more than 50% of users relying on the Chrome browser, if your website is not secure, you might be alienating a big chunk of your visitors. Chrome is undergoing heavy changes, and if your website is not secure, it will make this known to the user in very clear terms.

Make the Switch

Making the switch to HTTPS is easy and starts from £80. Contact us today to switch to HTTPS.

As a business owner, your primary goal is to generate a ton of targeted traffic to your website, engage your visitors, and then convert them. You have invested in a great website, and every word of your copy is simply perfect.

Consider adding a short video to your website to seal the deal. It can help you in ways you may have never imagined. Consider this – about 46% visitors that watch a video on a website take action.

Here’s a look at the ways a video can help your business website.

Video is Good for SEO

Google looks at the amount of time visitors spend on your website to determine the quality of your content. If most visitors stay on your site longer, the logic goes that you must be offering awesome content.

That’s what video can do for your website. It can pull your visitors and retain them on your site for longer.

Great for Branding

A video is a great way to connect with your audience. Words can only work to an extent in evoking an emotional response in your visitors. But a video can achieve that without much ado.

You can use your video to showcase your brand’s personality. This will give your visitors insight about your brand, who you are, and what you stand for. This builds credibility and trust in your business.

Once you’ve gained your visitors’ trust, everything else falls in place of its own.

Retain their Attention

About 65% of people who watch video, watch ¾ of it. If they’ve seen that far, they have got your message by that time – that’s much more than what your copy can do. So when you want to take their attention to your most important message, video is the right medium.

Increased Conversions

This is the ultimate reason why you should use video on your website. Video has the potential to convert a lot more of your visitors. Various research studies prove this. In fact, one study suggests that 82% of marketers from their study found video to be a highly effective marketing tool.

What’s the next step?

Hire the Right Video Production Service

That’s right. Hire a reliable video production service to create a stellar video. Designweb uses a trusted associate to provide high quality video creation solutions. We will work with you to produce a video that aligns with your goals. Talk to us today. Call 01745 508 588 now.

Are you finding it difficult juggling between managing the core functions of your business and website management?

Do you find it a struggle to update the content of your website?

Ease up your struggle by investing in an industry standard content managed website. Every website that Designweb builds comes equipped with a robust CMS.

What is a Content Management System (CMS)?

A content management system helps with the creation, publishing, and management of content on your business website.

A CMS gives you the control over your website. You do not have to rely on your web designers for every small change or update you want to make to your website. You don’t even need any technical expertise.

With a CMS website, you don’t have to put website management at the bottom of the work pile.

The Benefits of a CMS Website

  • You can easily publish and edit the content of your website. Add text, videos, photos and other media to your website easily and quickly.
  • You can now reach your target audience and search engines by publishing fresh content to your blog regularly.
  • Easy to use and operate
  • You can access your website from anywhere you are. Say you are out of town, and you’d like to quickly add some content on your trip. All you need is your laptop and an Internet connection, and you can update your website from wherever you are.
  • You can provide role based admin access. For instance, if you have hired a writer to blog on your behalf, you can create a user id that allows your writer to only publish articles. You could create another user id for a website designer, one for your manager and choose the function you want them to access on your CMS website.
  • Gives you complete control of your website
  • Highly secure
  • Easy to maintain and manage

Trusted CMS Website Experts

Design Web is a trusted name when it comes to CMS websites. Talk to us today to know how a CMS website can help save your time, money and energy. We provide complete training on location so you can start managing your website from the date of launch. We also offer remote desktop support should you require remote training.

Contact us today to get started.

Today, people rely on mobile devices instead of personal computers to consume online content, and for a lot of other things including shopping and searching for services they require.

Given this trend, it is only in your interest to keep up with the times.

Do you have any idea what your mobile visitors feel when they visit your website? What if a good number of visitors are on mobile? How can that affect your business?

Let’s explore.

What is Responsive Web Design?

Responsive design is a set of codes that make your website to adapt to the size of the device. It’s the same website, but it fills the device it’s looked up on. So, when a user sees your website on their mobile device, the content will adapt to the device size to present the content without affecting the experience.

Look Up Your Website Now

So how do you determine if your website is responsive? The easiest thing to do is to look up your website on a mobile device. Yes, do it as you’re reading this.

Do you have to pinch the screen to view the content?

Do you have to bring the device close to your eyes to view the content?

How do you find this experience? Would you like being subjected to such cumbersome task when looking for a product or service?

Now think about your visitors, and the chore you are putting them through.

Think what they’re thinking. Wouldn’t such experience leave your visitors frustrated? What kind of effect will this have on your business? More than likely, you are losing out on customers.

So what’s the solution?

Get a Responsive Website

Even if 10% of your visitors are from mobile, then it’s time to get a responsive website. Our clients Google Analytics suggests that over 50% of their website traffic comes from visitors using mobile and tablet devices. In the coming months, the number of visits from mobile and tablet devices will only increase.

Responsive design can future proof your website.

At Design Web, we have helped our customers boost their reach with highly effective responsive websites. We can show you how a responsive website can transform your business.

Talk to us today on 01745 508588 for a free consultation.

You have just launched your website. Everything is going great, and the website is delivering to its promises, bringing in loads of traffic, leads and sales. Nothing could be better. Isn’t that the dream of every business owner?

What if your website starts playing hide and seek with your visitors?
What if your website is down for a long time?
How would it affect your business, goodwill and your brand?
Gravely.

That’s why it’s important to choose a reliable hosting service. Here’s a look at some common problems you must be prepared to face with an unreliable hosting service.

Slow Server

If your website takes too long to load, you are losing on potential conversions. Your visitors aren’t going to wait for long. If the website doesn’t load within 5 seconds, they are sure to skip your website and visit your competition.

  1. Quick loading website. Check.
  2. Super fast Internet. Check
  3. Super fast server. Not sure.

If your super fast website is taking ages to load, your hosting service is to be blamed. You don’t want to lose customers for want of a few pounds.

Unreliable Uptime

You need a reliable host to ensure your website is live all the time. Your website is a 24/7 store that can bring customers any time of the day. You want it to stay up all the time. If your website is not live, owing to downtime, you are losing customers quick and fast.

You need a hosting service that can offer 99.98% uptime. You need a host that carries out maintenance during nights, when the chances of prospects visiting your website are low.

Poor Customer Service

What’s worse than having an unreliable hosting service? A bad customer service team. If your hosting service cannot resolve problems quickly and swiftly, it’s a clear sign they don’t care. There’s no reason for you to stay with them. Change to a more reliable hosting service right away.

At Designweb, we provide unlimited 1GB mailboxes as well as operate on 99.98% uptime. Our customer care team is available via multiple methods to assist you. We can supply regular backups, which means that we can offer restore points should the worst happen.

Experience these wonderful benefits and more from just £100 a year. We are known for our reliable hosting, dependable service and prompt communication.

Contact us today to transfer your website onto our reliable and affordable hosting platform.

On August 23, 1991 – exactly 25 years ago – the World Wide Web became public. Invented by Tim Berners-Lee, the World Wide Web has changed the way we do things. From communication to transaction, from shopping to shipping, the World Wide Web has affected every aspect of our lives.

Boon For Business

One of the most remarkable achievements of the Web is that it has changed the way we do business. Having a website was a big thing in the early days, and as people took up to the ways of the Internet and how it helped speed things up, more and more businesses looked to create a website for their business.

eCommerce and Beyond

In the early days of the Web, having a website was a luxury. Today, having a website is a necessity to the growth of a business. In the early days, a website could perform just a limited functions. And today, we see no dearth of creativity and innovation.

Over the years, we saw the growth of ecommerce businesses. Way back in 1998, when we began trading, ecommerce was taking baby steps. Today, ecommerce is a behemoth in its own right. This has been another big achievement of the Web among many other things.

Not Far Behind

Designweb was born just 7 years after the Web became public, in 1998. Over the 18 years, we have gained a lot of experience, and seen changes, big and small. For instance, websites built during the early years were developed using tables and today, responsive web design is ruling the roost.

What does our experience and expertise mean for you? We have withstood the test of time and continue to do our best for our customers. When you hire Designweb to create your website, you can expect a customised solution that meets your requirements and budget.

Take Charge Now

Take charge of your business. Talk to one of our web design experts to discuss your requirements. We’d be happy to schedule a chat with you to discuss how our expertise can make a difference for your business.

Call us today to get started.

Your brand is more than an appealing logo. A strong branding enhances the value of your company, gives your employees a direction to move in, and customer acquisition becomes that much easier.

What makes a brand? The perception people have about your company, your reputation, your marketing strategy and of course, your logo. Each of these aspects has to work right for your brand to succeed.

So how can a strong brand affect your business? Let’s take a look.

Fosters Recognition
People buy a product they are familiar with. When you have a strong, consistent brand that’s easy to recognise, consumers will buy your products or services without a worry.

Builds Trust
When your presence is professional, it instantly builds trust and credibility. Consumers will buy a product from a company that they can trust. If your brand can evoke the emotion of trust, you have a winner by your side.

Helps Beat Your Competition
There is not one product/service where there’s no competition. The consumers have a wide choice for any and every product they want to purchase. What makes them choose a brand over another? How can you stand out from your competition and create a presence in the minds of your target audience? By investing in a strong brand!

Inspires Your Employees
Your employees come to work with the hope of contributing towards something large, something big. When you communicate your mission and aim to your employees in a clear manner, they will proudly work towards achieving the goals.

A clearly outlined branding strategy gives your employees direction.

Sets Expectations
A consistent brand speaks aloud about the quality of your products and services. Your customers will know what they can expect from you every time they transact with you.

Creates Clarity
In the absence of a clear direction, your business is bound to wander. When you have a strong brand strategy in place, you know where to head, where to focus and where to put your efforts. You can stay focused on the mission and vision of your organisation with a strong brand. Moreover, it will be a guiding force for your marketing efforts.

Adds Value to Your Business
A strong brand will turn out to be your business’s biggest asset. Think Apple, Dell, McDonalds, Safeway, 7-Eleven. The value of these companies is derived not just from the assets they own, and the products/services they deliver. Their strong brand is an asset in their own right.

In Conclusion
A strong brand is born out of a strong idea. You need a brand that penetrates your organisation. When you have clarity about the brand and can live up to your brand promise, you will be rewarded richly.

Need a visual identity that can take your business to the next level?

Contact Designweb for a free consultation. We would love to unfold your brand story to the world. Call 01745 508 588 now to get started.

Ready to start your next project?

Let's Get Started

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