Importance of Video in Business Websites

Posted on: 15/11/16

As a business owner, your primary goal is to generate a ton of targeted traffic to your website, engage your visitors, and then convert them. You have invested in a great website, and every word of your copy is simply perfect.

Consider adding a short video to your website to seal the deal. It can help you in ways you may have never imagined. Consider this – about 46% visitors that watch a video on a website take action.

Here’s a look at the ways a video can help your business website.

Video is Good for SEO

Google looks at the amount of time visitors spend on your website to determine the quality of your content. If most visitors stay on your site longer, the logic goes that you must be offering awesome content.

That’s what video can do for your website. It can pull your visitors and retain them on your site for longer.

Great for Branding

A video is a great way to connect with your audience. Words can only work to an extent in evoking an emotional response in your visitors. But a video can achieve that without much ado.

You can use your video to showcase your brand’s personality. This will give your visitors insight about your brand, who you are, and what you stand for. This builds credibility and trust in your business.

Once you’ve gained your visitors’ trust, everything else falls in place of its own.

Retain their Attention

About 65% of people who watch video, watch ¾ of it. If they’ve seen that far, they have got your message by that time – that’s much more than what your copy can do. So when you want to take their attention to your most important message, video is the right medium.

Increased Conversions

This is the ultimate reason why you should use video on your website. Video has the potential to convert a lot more of your visitors. Various research studies prove this. In fact, one study suggests that 82% of marketers from their study found video to be a highly effective marketing tool.

What’s the next step?

Hire the Right Video Production Service

That’s right. Hire a reliable video production service to create a stellar video. Designweb uses a trusted associate to provide high quality video creation solutions. We will work with you to produce a video that aligns with your goals. Talk to us today. Call 01745 508 588 now.

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